Business is booming for bar owners in Nigeria’s megacity of Lagos.
The legal drinking age population in Nigeria is expected to grow by an average 2.9% per year for the next five years, with the expected arrival of 12.2 million drinkers, according to drinks market analysts IWSR.
Culture and lifestyle are also contributing to market growth, according to Maria Martinez, the owner of Luxeria – an importer and distributors of fine wine and spirits.
“Wine is the new champagne. There is a lot of in-home consumption here,” she said.