Mattel launches environmentally-friendly building blocks

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Toy giant Mattel is launching new environmentally-friendly building block sets.

They will be made from renewably-sourced plastics as part of a new sustainability push.

The company three pre-school Mega Bloks building sets – Polar Friends, Safari Friends and Woodland Friends – will be derived from bio-based resins.

The new toys will be sold first through said Sainsbury’s and Argos and are being launched in Argos’s January 2020 catalogue.

The building sets, which have recyclable packaging, are the second product to be launched as part of Mattel’s plan to use 100% recycled, recyclable or bio-based plastics materials for its products and packaging by 2030.

Richard Dickson, president and chief operating officer, said: “Environmental sustainability is a corporate priority.”


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